NEW YORK

14 Nov 2016

Scienaptic, which was listed as top 10 analytic startups to watch out for has received strategic investment from senior industry leader and former Nasscom Chairman, Pramod Bhasin. Pramod is widely recognized for his pioneering work in shaping the BPM industry and as the founder of Genpact. Scienaptic founder and CEO, Pankaj Kulshreshtha, has worked with Pramod in creating and scaling a 6000+ people analytics business in the past. 

"Scienaptic was created to evolve new platform to deliver customer intelligence and impact from big data and machine learning. Given the need for fresh thinking, I knew that a regular VC would not do. We are absolutely delighted that Pramod chose to invest in us. He is helping us build Scienaptic vision and capabilities with his rich perspective on future of work, technology and business.", said Pankaj. 

The investments will enable Scienaptic to continue developing its unique big data platform, Ether. The platform can infuse intelligence in the way organizations decipher customer behavior patterns, design intelligent interventions and create real value in delivering a superior customer experience. 

Pankaj adds that, "many organizations today have created data lakes that now have omnichannel cross functional data. Also, significant progress has been made in creating mobile and internet enabled customer interactions. What is often missing is intelligence - we all have personal anecdotes of having been offered totally wrong product or our transactions having been declined while we were travelling. We believe this is because there is significant friction among people, processes and technology that makes it difficult to combine information across functions and develop predictive customer insights. Our platform is designed to fix this intelligence gap." 

About Scienaptic: 

Scienaptic is a platform based, new age big data and analytics company. Its vision is to eliminate the friction that exists between people, processes and technology which makes it difficult to combine information across functions and develop predictive customer insights. Its platform Ether has unique capabilities to infuse intelligence in the way organizations decipher customer behavior patterns, design intelligent interventions and create real value in delivering a superior customer experience.