Eric Steinhoff

Maria has been a loyal credit union member for eight years — stable income, on-time payments, solid financial habits. She’s the ideal candidate for your latest credit card offer. But she never gets it. Why? Meanwhile, your marketing team is frustrated. The credit card campaign that looked so promising on paper is delivering disappointing results. Response rates are low. Costs are high. And somehow, you’re missing obvious opportunities while wasting precious marketing dollars on members who...

When the fraud team at the University of Hawai’i FCU finally connected the dots, they realized they’d been watching a masterclass in...

The impact of COVID-19 on the US and world economies has been deep and far-reaching, with economic and financial markets experiencing a...